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Hippo: The Human Focused Digital Book, by Pete Trainor
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Don't do things better, do better things.
Digital technology. It has crept into our lives, and so deeply has it penetrated us, that it has completely redesigned us. In the deep oceans and the high skies, it is now as elemental in our landscape as the wind and falling rain. It's not going to stop.
Due to the way civilisations progress, we are about to zip-line and observe more change in the next ten years, than of the last hundred. But how do we prevent this acceleration from eroding away our humanity? As technology becomes increasingly immaterial, ask this: does the technology we've created add more layers of confusion? When we strip away all the technology, what are we left with? The same thing we started with -- people.
Incorporating the psychological and philosophical fields into the design process, Pete Trainor takes us back to the fundamental questions, that drive us, and through a journey of design thinking, he asks one simple question, the one we have asked through all times... why?
- Sales Rank: #2512053 in Books
- Published on: 2016-09-13
- Original language: English
- Dimensions: 8.50" h x .30" w x 5.50" l,
- Binding: Paperback
- 132 pages
Review
"Required reading for all of us who work in digital."
Alberta Soranzo, Service Design Director - Lloyds Bank
"A thoughtful exploration of philosophical concepts in the context of digital design through the psychological lenses of how the human brain works."
Radina Doneva, Experience Design - Hyper Island
"A book that moves seamlessly between philosophy, scientific rigour, and the practical application of human centred design."
Katherine Benjamin, digital health consultant
About the Author
Pete is a digital designer, public speaker, accidental polymath and founder of Nexus Design in London. He speaks globally on creative and social technologies and the physiological and psychological effects on their audiences. Pete regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets. A vocal mental health campaigner, he calls for better use of technology to help men, women, children and teens in moments of crisis.
He has a very simple mantra: Don't do things better, do better things.
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