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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides

• Sales Rank: #4481924 in Books
• Brand: imusti
• Published on: 2016-05-05
• Original language: English
• Dimensions: 9.72" h x .71" w x 8.07" l, 2.08 pounds
• Binding: Paperback
• 456 pages

Features

• OXFORD UNIVERSITY PRESS ACADEM

Review
"Strategic Advertising Management by Larry Percy and Richard Rosenbaum-Elliott goes from strength to strength and remains the best source for conducting a university course on advertising management. The chapters unfold like a set of Chinese boxes, presenting a system of coherent rationales
from a foundation of sound theoretical perspectives. This is a book which my students always rely on."
--Poul Erik Flyvholm Jorgensen, Aarhus University

"A very good book! My new benchmark for books on advertising management!"
--Philipp Johannes Nolte, Heinrich-Heine Universitat Dusseldorf

"Excellent value, terrific and relevant content"
--Guy Parrott, The University of Bedfordshire

About the Author
Larry Percy has worked in both the 'real world' of advertising and marketing as well as in the academic world. He is currently a consultant in marketing and communication. In addition to his consulting, Dr. Percy holds an appointment as Professor of Marketing at the Copenhagen Business School. Over the years, he has taught in a number of graduate programs at top U.S. and European business schools, including the University of Pittsburgh's Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. Professor Richard Elliott is Professor Emeritus of Marketing and Consumer Research at the University of Bath

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[D270.Ebook] Free PDF Control Your Destiny or Someone Else Will, by Noel M. Tichy, Stratford Sherman

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The Six Rules Jack Welch Lives By:

Control your destiny or someone else will.

Face reality as it is, not as it was or as you wish it were.

Be candid with everyone.

Don't manage, lead.

Change before you have to.

If you don't have a competitive advantage, don't compete.

• Sales Rank: #1670974 in Books
• Published on: 1994-01-20
• Released on: 1994-01-20
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x 5.25" w x 1.25" l, .0 pounds
• Binding: Paperback
• 459 pages

From Library Journal
Jack Welch is undoubtedly one of the most talked about chief executives in America. Three months apart, two books have appeared about Welch and his mandate to restructure GE in the 1980s. Unlike Robert Slater's The New GE: How Jack Welch Revived an American Institution ( LJ 10/1/92), authors Tichy, a professor and GE consultant, and Sherman, a Fortune reporter, offer a deeper analysis of Welch's leadership practices and philosophies. The authors use the first person singular to signify an insider's (Tichy's) view, which is confusing at first. Furthermore, the addition of the "Handbook for Revolutionaries" (material developed at GE's executive education center in Crotonville, New York) makes Tichy appear to be a Welch convert, and the bias is sometimes too obvious. The repetition of ideas makes reading laborious. However, the authors do a substantial job in presenting the research, which included over 100 hours of interviews with Welch. Recommended for all business libraries.
- Rebecca A. Smith, Harvard Business Sch. Lib.
Copyright 1993 Reed Business Information, Inc.

Review

"Fascinating reading. There is at least as much to be learned here as from reading Peter Drucker, John Kenneth Galbraith, or Michael Porter." -- -- Boston Globe

"IBM. GM. Blow after blow is absorbed by America's recent bellwether firms. At times, only GE seems to be counterpunching--and attacking. Control Your Destiny is an exciting rendition of the Welch revolution. Read it carefully." -- -- Tom Peters, author of Liberation Management

"The first scholarly attempt to pin down the secrets of GE's success. A helpful, clear account...with interesting case studies." -- -- Financial Times

From the Publisher
Jack Welch, CEO of General Electric, has just one goal: to be #1 in EVERY market. Now, his closest adviser shows how his strategy has increased the value of GE's stock fivefold in just over a decade.

Most helpful customer reviews

1 of 3 people found the following review helpful.
Decent read, lessons to be learned.
By frumiousb
This book looks dauntingly thick when you pick it up, but some brief exploration will show that including the interviews only 311 pages are the Jack Welch story-- the rest of the book is Afterword, GE Timeline, GE Shareholder Reports, Bibliography and finally a section meant to be applied to your own business. I suppose that there are readers out there who wanted that level of completeness in their history of GE. I did not. I stopped reading after the afterword.

The book covers GE during the period of Jack Welch's reign. Specifically, it charts his efforts in five major initiatives: Services, Six Sigma, Digitization, Succession, and the Honeywell acquisition.

I found it interesting and readable, although I was left with the feeling (despite the author's best efforts) that these were very difficult achievements to duplicate if you did not happen to be Jack Welch. Although ostensibly a business biography, I still had much more of a feel of personality than facts when I was done. I would have been pleased to have a less broad-ranging treatment which delved a little bit more deeply into some specific numbers and consequences. Although this information might have been contained in the investor reports, I had no patience to page through it and find the information.

2 of 4 people found the following review helpful.
Reads like a fiction with Jack Welch as the Hero
By Jaewoo Kim
Hero worship this book is without shame. Sure, the book calls Jack Welch an "As***le" but it is spoken as a compliment. This highly antagonistic, argumentative, determined, intelligent, and energetic hero is indeed a first class "As***le" without apologies. He is the consummate proof that one needs to be an excellent "As***le" to be considered as a great CEO\manager. If you are one of the nice guys who wants to be gentle, cheerful, and sympathetic to your 80+hr/week working employees, forget it, you can't be a successful manager at GE. You need to be like Jack, and take all the credit for the hard work your underlings, and if any of them complain, you kick their fatass during their review which you are required to cut at least 5% of your staff.

Be a tough, bottom-line demanding, reality driven, confrontation seeking, slave driving, and kick assing manager. Otherwise, you will get your butt kicked by other first class manager\as***les. This is the primary lesson of "Control your destiny or someone else will".

On the business side, I found Jack's view on competitiveness ("if you don't have competitive advantage, don't compete") and productivity (productivity is the engine that drives profitability, job security, competitiveness, and higher pay) quite refreshing.

0 of 0 people found the following review helpful.
Mr
By Jack R. Cox
One of the best books written. Provides ideals for a driven person. I read everything that I can get from Mr. Tichy.

Book delived in great shape and on time

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Providing a thorough introduction to the field of soft computing techniques, Intelligent Systems: Modeling, Optimization, and Control covers every major technique in artificial intelligence in a clear and practical style. This book highlights current research and applications, addresses issues encountered in the development of applied systems, and describes a wide range of intelligent systems techniques, including neural networks, fuzzy logic, evolutionary strategy, and genetic algorithms. The book demonstrates concepts through simulation examples and practical experimental results. Case studies are also presented from each field to facilitate understanding.

• Sales Rank: #3144019 in Books
• Brand: Brand: CRC Press
• Published on: 2008-12-22
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x 1.00" l, 1.70 pounds
• Binding: Hardcover
• 456 pages

Features

• Used Book in Good Condition

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0 of 1 people found the following review helpful.
Fast shipping
By Chenhao Ma
The class is suck. But the book is pretty good! I got the book really fast... In couple days I cannot remember.... But it is really fast.

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[V928.Ebook] Ebook Keyboarding and Word Processing Essentials, Lessons 1-55, Spiral bound Version, by Susie H. Vanhuss, Connie M. Forde, Donna L. Woo, Vicki

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Prepare for academic and workplace success with KEYBOARDING AND WORD PROCESSING ESSENTIALS, LESSONS 1-55, Microsoft Word 2013, 19th Edition. This market-leading text provides the tools you need to develop expertise in keyboarding, document formatting, and essential word processing skills using Microsoft Word 2013. Extra reinforcement, communication skill review, and an introduction to Windows 8 and web-based computing will get you ready for today's workplace. Correlates directly with web-based Keyboarding Pro DELUXE Online (KPDO) software, available separately.

• Sales Rank: #532168 in Books
• Brand: Cengage Learning
• Published on: 2013-07-08
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x 11.75" w x .75" l, 1.95 pounds
• Binding: Spiral-bound
• 304 pages

Features

• Used Book in Good Condition

Review
LEVEL 1: KEYBOARDING--FOUNDATION FOR ALL CAREERS. Module 1 Alphabetic keys (L1-13). Module 2 Figure and Symbol Keys (L14-25). LEVEL 2: ESSENTIALS--FORMATTING BUSINESS DOCUMENTS. Module 3 Word 2013 Essentials (L26-31). Module 4 Memos and Letters (L32-37). Module 5 Tables (L38-42). Module 6 Reports (L43-49). Module 7 Graphics (L50-53). Module 8 Level 2 Project 1 (L54-55). Module 9 Web Apps. Reference Guide. Command Summary. Windows 8. File Management.

About the Author
Dr. Susie H. VanHuss is a distinguished professor emeritus of the Moore School of Business at the University of South Carolina. She received her B.S. degree from the University of Southwestern Louisiana and her M.B.A. and Ph.D. degrees from Indiana University. Her teaching specialties include business communications, administrative systems, and personnel management. She is a prolific author (Cengage Learning), with textbooks in communications, keyboarding and word processing, office technology, and administrative management. Dr. VanHuss has experience managing large foundations and has served on the board of trustees of numerous for-profit and non-profit organizations. She is a frequent speaker at state, regional, and national business education conventions and has done extensive consulting and training for industry and education groups nationally and internationally.

Dr. Connie M. Forde is a full professor and head of the Department of Instructional Systems and Workforce Development at Mississippi State University, where she leads undergraduate programs in information technology services, business technology teacher education, and industrial technology, as well as graduate programs in instructional technology. Dr. Forde also continues to advise doctoral students on their dissertation research. Prior to her tenure at Mississippi State University, she was a business teacher at both the community college and secondary levels. She earned her B.S. and M.Ed. degrees in business education from the University of Southern Mississippi and her Ph.D. in higher education from the University of Mississippi. Dr. Forde serves as coauthor of the COLLEGE KEYBOARDING series and a variety of word processing and integrated applications textbooks and simulations. She is a recognized contributor to the professional literature and a speaker at state, regional, and national conferences. Additionally, she has served as president of the National Business Education Association, Southern Business Education Association, and National Council of Pi Omega Pi, and chair of the Foundation for the Future of Business Education.

Donna L. Woo is an instructor and department coordinator for Information Systems/Office Automation at Cypress College and associate director of education at Pacific College. She received her B.A. and M.A. degrees in business education from Michigan State University and earned her Ed.D. from Nova University. Her industry experience includes work for both IBM and General Motors. A respected author, Dr. Woo has written several word processing textbooks and has served as a coauthor on several editions of South-Western COLLEGE KEYBOARDING textbooks.

Vicki Robertson received her M.S. and B.S. degrees in education from the University of Memphis. She currently teaches at the University of Memphis and online for Southwest Community College. She is a member of the National Business Education Association and Southern Business Education Association, and she has served on the executive board for the Tennessee Business Education Association.

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0 of 0 people found the following review helpful.
Great price.
By Southern Belle
Great book and got it for a much better price than I could find locally.

7 of 8 people found the following review helpful.
You Must love keyboarding
By E. Elsberry
If your professor uses this with cengagebrain you need to buy Microsoft Word 13 for 1-55 or higher $$-$$$, the book $$$, and if you rent the book you still have to buy a product code for a mere $60. The three credt course ends up costing you about $600.00. The book is so not telling you that you that rental and permissions are for six months when the class is for four months, so they justify the cost of the rental because they only have a 6 month rental agreement. The book works hand in hand with one online site from what I have seen and makes it easy for the instructor to get your work. The online rental products do not come with a key code, but they do require you to have a key code for cengagebrain. Other online classes and book don't require such a set up or if they do the cost is 1/2 as much as what I had to pay to get this book in service. The book supports the class objectives so if you have to have this book compare the cost of owning it against renting it and the additional cost of upgrading your software to run the keyboarding progam setup.

0 of 0 people found the following review helpful.
Keyboarding and Work Processing Essentials
By Gabriela Morales
The book is a great shape. It does explaining a lot of basic keyboarding and tips unfortunately I wasn't informed by the teacher until after that I needed the CD with the access code to be able to use it for class. I was able to save some money by buying this book and the code separately but I wish I would have been informed before. The seller is great and fast.

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Keyboarding and Word Processing Essentials, Lessons 1-55, Spiral bound Version, by Susie H. Vanhuss, Connie M. Forde, Donna L. Woo, Vicki PDF
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Keyboarding and Word Processing Essentials, Lessons 1-55, Spiral bound Version, by Susie H. Vanhuss, Connie M. Forde, Donna L. Woo, Vicki PDF

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7pp, clean copy with a bit shelf wear

• Published on: 1979
• Binding: Sheet music

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• Published on: 2013-07-13
• Binding: Hardcover

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• Sales Rank: #6858771 in Books
• Published on: 2006
• Binding: Paperback
• 555 pages

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Esoteric Anatomy offers a spiritual approach to massage, bodywork, and somatic psychology, demystifying an ancient transpersonal model for understanding energy in nature and working with consciousness in the healing arts.

• Sales Rank: #308975 in Books
• Published on: 1998
• Released on: 1998-09-11
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.00" w x 8.00" l, 2.29 pounds
• Binding: Paperback
• 440 pages

Review
"When I hold this text, I feel as though I am holding one of the more important documents of our time—an extremely comprehensive and extraordinary map of our subtle anatomy."-Richard Gordon, author of Quantum Touch and Your Healing Hands"This book is a significant addition to holistic-health literature."- John Chitty, R.P.P., President, American Polarity Therapy Association"With Esoteric Anatomy, Bruce Burger integrates profound levels of Oriental wisdom and Ayurvedic theories of creation and transformation in a new and convincing way."- Paul Pitchford, author of Healing with Whole Foods: Oriental Traditions and Modern Nutrition

About the Author
Bruce Burger, M.A., R.P.P., is the founder of Heartwood Institute, one of the world's leading centers for professional training in massage and somatic psychology. Located on 240 acres outside Garberville, California, Heartwood is now in its twentieth year as both a utopian community and educational institution. Burger holds degrees from the University of Pennsylvania and the New School for Social Research. He has been a member of the faculties of the University of Nevada and Rutgers University. Since he left academia in 1972 he has traveled widely and studied in Asia and India.

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1 of 1 people found the following review helpful.
I am very excited to encountered this wonderful book. As I medical doctor
By Glory
I have been seeking spiritual growth and personal healing for many years, and have studied under varies spiritual paths. I am very excited to encountered this wonderful book. As a medical doctor, I have experienced the feeling of helplessness when my patients and my beloved family members passing away. I knew the dominat medicine system can't cure patients from the core. My strong desire was to elevate myself and offer my helping hands to others at times of need. This book definitely added my knowledge and skills to achieve my goals. I feel I am guided by the spirit to come to the right path at the right time to the right things including this book. Thanks!

0 of 0 people found the following review helpful.
Knowledge
By Nero Vadim
I love it!

0 of 0 people found the following review helpful.
Five Stars
By Victoria K.
Amazing book, so much information! Good condition.

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